Year after year, the skills gap increases and the pool of qualified candidates gets smaller. More and more companies are having difficulty attracting the right employees with the skill set needed for their industry. We predict that this gap will only increase with technology driving the future of business.
Business and technology has become increasingly intertwined. The fusion between the two has created a new type of hybrid job; one that requires employees to have a wide and adaptive skill set. Employers should recognize how hybrid jobs are affecting organizational structures and how these new roles could affect employee training.
Read below as we walk you through the new modern-day hybrid job, what makes such jobs different from traditional roles, why it is difficult to hire hybrid professionals, and how to develop your work force to have cross- functional skills.
In the modern work place, hybrid jobs create a complex work environment that requires employees to have a multi-disciplinary knowledge base and a set of high level skills. Hybrid roles are specialist roles, such as Marketing Managers or IT Managers, and require a wide set of skills from different fields.
For example, modern marketing roles are driven by data analytics. Most organizations expect marketers to have a combination of creativity, analytics, data analysis, and problem solving.
The IT industry, which was previously considered a highly technical field, now requires IT professionals to have well-developed soft skills. Soft skills for IT professionals could include problem-solving and the ability to work in a team setting. Just as the marketing manager needs to be able to analyze, an IT manager must be able to collaborate.
How are hybrid jobs different?
Hybrid jobs draw upon skills from a wide variety of fields and blend them into a single role. Consider the role of a Social Media Specialist. The role developed because of the widespread success of social media, both socially and in the work place. In today’s digital age, organizations must have an online presence to stay competitive. At first glance, one might assume that the role of a Social Media Specialist is primarily focused on social media alone. However, this is far from the case. Social Media Specialists must be proficient in skills such as design, writing, marketing, data analysis, communication, and interpretation. Thus, the creation of a hybrid role.
The Rise of Hybrid Jobs
Burning Glass conducted a study analyzing close to a billion current and historical job postings to identify the factors that influence the need for hybrid skills. Burning Glass’s report indicated that one in eight job postings are highly hybridized, encompassing more than 250 different occupations. The report also implicated that hybrid roles are projected to grow twice as fast as jobs overall.
Since hybrid jobs require a complex set of skills in multiple fields, these jobs are immune to automation. For example, analytics can be captured using software, however, interpretation and design must be done by people. According to Burning Glass’s report, 42% of all jobs can be automated. Although automation is the future, hybrid jobs are too complex to be solely automated. These jobs require “soft skills” such as, emotional intelligence and creativity. Because of this need, only 12% of highly hybrid jobs fall into this category.
Shortage of Hybrid Employees
Hybrid jobs are a catch-22. Because of the increased demand and the need for skilled workers, hybrid jobs often pay higher salary premiums. Burning Glass estimates that the introduction of a single skill can increase salaries up to 40%.
Although organizations are willing to pay more for hybrid professionals, highly qualified applicants are hard to find. This is because very few hybrid jobs are entry level positions and are comprised of more sophisticated skills.
How do you respond?
Training your employees is an easier solution than trying to hire from a small pool of candidates. For your organization, this means creating a more focused and effective corporate learning and developmental training program. Ideally, your program should increase efficiency, teach skills on a rolling basis, and be tailored to your organizational needs.
Good communication, collaboration, and problem solving skills are as important as the continued development of technical skills across disciplines. Finding hybrid professionals can be difficult, but you can develop your current talent through blended learning and focused training programs
At Learning Tribes, training the hybrid professional is in our DNA. Walk with us towards a hybrid future by signing up for a free demo of our learning curation platform, Edflex.