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Gamification: fleeting trend or an effective learning strategy?

We all know games in any context are fun. The thought of intertwining games with corporate training is an interesting match but what everyone really wants to know is “does it work?”

Studies from Talent LMS and Gartner Research show that applying gamification to learning programs boosts learner engagement by 60%.

In this article, we’ll explore what gamification has become in the learning space and why it’s a great strategy to use to boost engagement.

Gamification in Corporate Education: What is it?
Games are generally geared towards a competitive atmosphere and use the following tactics: starting at the first level and advancing, challenges, medals, badges or rewards. Gamification applies these tactics to a learning curriculum, which is not necessarily competitive but focuses on the aspect of “winning” and moving forward.
For corporate education specifically, gamification is used to instill motivation in employees and inspire a sense of comradery that ultimately leads to the learning and development of skills. The main focus should be on the people who participate in the training and their well-being during the process. The experience should be unique for each collaborator with each individual’s objectives as a priority. If gamification is employed with the aforementioned priorities in mind, it becomes more than a trendy addition to L&D practices – it’s essential to the success of the programs.

Gamification in Corporate Education: Advantages

  • Use of stories: storytelling in gamification makes each challenge more tangible and the learner’s skills, both acquired and improved, gain a solid context.
  • Leveling of stress: games tend to de-stress and developing knowledge and skills becomes user-friendly and less intimidating.
  • Gratification in winning: a sense of accomplishment is motivating, not only for the results seen in the course but also for the growth in skills as a result. When humans advance in challenges it naturally triggers neurotransmitters that emit joy.
  • Respect for individuality: each employee evolves at his/her own pace with the necessary customizations to ensure success.

Using Gamification in Corporate Education, Effectively
When a gamification strategy is effective, employees are faced with situations that are as close as possible to routine tasks and challenges that they might encounter in their work routines.
In order to make the most of what gamification has to offer, use immersive elements that blended learning provides. This way, learning gets cemented faster because employees don’t feel the pressure of a traditional training program.

At Learning Tribes, training is developed in a personalized way and gamification processes are created without predefined formulas. Learn more about our approach.

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